Big Blue North selected for WCNY’s Impact Giveback Program

PBS Station WCNY in Syracuse is celebrating 60 local businesses across Central New York with their Impact Giveback Program that promotes business resilience, recovery and revival during the pandemic.

In partnership with Ithaca College, WCNY selected 60 businesses across the region to receive $800,000 in video production, digital marketing, TV and radio underwriting, print advertising, and more to support business efforts to revive and thrive in a post-pandemic economy. Impact Giveback will air across three episodes in three consecutive months between August and October, premiering on August 16 at 8 p.m. on channel 13.